Walk into any kirana store in India and your eyes go straight to the chips, the cream biscuits, the candies hanging in their bright sachets. The wafer roll sitting quietly on the shelf barely gets a second glance. That’s a shame – because this thin, crispy, cream-filled cylinder has more going for it than most

Picture this. A retailer in Nairobi unpacks a shipment of chocolate cream biscuits. A distributor in Dubai places their third reorder this month. A supermarket chain in Colombo has quietly made an Indian-made biscuit one of its top-selling products. This is not a coincidence. It is the result of something India has been quietly building